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Hype or specs. Neither sells the edge.
Most product content falls into two traps:
All hype:
All specs:
looks cool, says nothing.
says everything but feels like nothing.
Neither
sells the
edge.
Result: the audience can’t tell why you’re different.
The cost: when the edge isn’t instantly clear, you pay for it in wasted media, slower conversion, and pressure to discount.
Claim
WHAT ADVANTAGE THE PRODUCT CREATES
Proof
THE MOMENT WE MAKE THE INVISIBLE VISIBLE.
Every shot in the film gets treated with graphic overlays, text elements, motion design, impact effects - building the proof narrative frame by frame. At key moments, we transition into 3D scientific visualization, showing the product working at a micro level, then come back out to the real world. The entire piece is designed from first frame to last. This is the creative leap that turns existing footage into something entirely new.
Payoff
WHAT IT FEELS LIKE WHEN IT LANDS.
We don’t explain features. We make the advantage instantly legible.
Why Greater Than
What sets us apart:
Emmy Award-winning creative partnership: Zach and Jason have spent nearly 20 years building a shared visual language - from editorial instinct to graphics design to 3D integration. That partnership is the product. Every proof film is directed, edited, and finished by the same two people who built the framework.
Footage-first model: footage your brand is already producing -campaign shoots, product demos, athlete content, launch dailies. No separate production required. And when the footage doesn’t exist yet, we build a focused shoot into the project and get exactly what we need.
Scientific narrative mastery: we turn complex product principles into simple, visual proof. Every shot is treated with graphic overlays, text elements, and motion design. At peak moments, we transition into 3D visualization to show the science at a microlevel. The entire piece is crafted - not just the hero moments.
Proof-first storytelling: we convert features into an on-screen advantage - not a list of specs.
Campaign-grade visual system: every frame is designed to ship - related, intentional, and built for paid, organic, and retail.
This is not re-editing. This is building a fundamentally new creative product from raw material your brand is already creating. Brands that have tried to replicate this work with in-house editors or general post houses have seen the difference firsthand - the scientific narrative, the 3D integration, and the editorial instinct that holds the whole thing together is a discipline that takes decades to develop. It’s not transferable
A simple,
fast system.
1
Kickoff + Inputs: your product story,
and footage pipeline - current campaign shoots and vault material.
We work with what your brand is already producing.
2
3-Frame Concept: Claim → Proof → Payoff
Build + Finish: this is where the transformation happens. Every shot in the film is treated - graphic overlays, text elements, impact effects, motion trails, visual callouts that build the proof narrative frame by frame.
3
At key moments, we transition into 3D visualization to show the product's science at a micro level. The edit itself is the creative act - not assembly, not a re-cut. Construction from first frame to last.
Fast decisions.
Clean execution.
Three tiers. One clear outcome.
Tier 1: Remix - $30K-$60K
Your footage or graphics-based - no separate production.
GT scripts, edits, and layers in award-winning graphics and 3D overlays.
Single :30 proof film delivered.
Tier 2: Proof Film - 3 films starting at $90K
Your brand provides athlete content, product demos, campaign shoots, launch dailies.
GT builds 3 new :30 proof films with scientific narrative, 3D visualization, and motion graphics - a fundamentally new creative product from your brand’s footage.
Pricing scales based on 3D/modeling complexity - brands that provide existing 3D assets or CAD files reduce the modeling step; brands that need original 3D builds from scratch are at the higher end.
Tier 3: Full Production - Starting at $190K
GT scripts, directs, and produces original content from scratch.
Line producer hired; full production budgeted before final price is locked.
Hero film + supporting cuts - full Claim → Proof → Payoff with original footage, 3D, and graphics.
Multi-day shoots, talent, locations - the full build.
Your best footage is
closer than you think
Every major brand has a content pipeline: campaign shoots already in production, product launches being filmed right now, athlete partnerships generating footage every week - plus a vault of past work that cost hundreds of thousands to produce and shipped once. Whether it was shot yesterday or last year, most of it is underused.
Greater Than turns that pipeline into a new campaign.
We take footage your brand is already producing - whether it’s dailies from last week’s campaign shoot, athlete training reels, or product demos from a launch in progress - and reframe it through our Claim → Proof → Payoff lens.
Every shot in the film gets treated: graphic overlays, text elements, impact effects, motion trails - visual design that builds the proof narrative frame by frame. At key moments, we transition into 3D visualization, showing the science at a micro level. Then we come backout to the real footage for payoff. Nothing is left raw. The entire :30 is a designed piece from first frame to last
What Greater Than creates is a fundamentally new piece of content: new narrative architecture, custom graphic treatments on every shot, new 3D worlds built around your product’s science, and an editorial vision shaped by nearly 20 years of Emmy Award-winning collaboration. Every frame is designed: overlays, text elements, motion trails, impact effects, visual callouts.
The result: proof-driven films that would cost seven figures to produce from scratch - built from footage your brand is already creating.
Your Footage.
New story. New value.
No production.
And when the footage doesn’t exist yet - a new product with no content in the pipeline - we build a focused 1–2 day shoot into the project and capture exactly what the treatment needs. The model flexes. The creative standard doesn’t.
What Changes
When It Works
Faster comprehension: the edge is understood instantly - no guessing.
Higher credibility: proof-led, not vibes-led.
Stronger recall: a visual system that sticks across channels.
More from what you’re already producing: footage pipeline becomes new campaign assets without a separate production budget.
More pricing power: clear differentiation reduces discount pressure.
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